Enhancing Tourism Destination Promotion through Strategic Instagram Engagement

This study explores the performance of the Instagram account @visitkarangsambung using the Circular Model of SOME (Share, Optimize, Manage, Engage). Employing a qualitative case study approach, the research reveals that current management practices are suboptimal in all four model dimensions. Key i...

Full description

Bibliographic Details

Main Authors:	Nurdin Hidayah, Herlan Suherlan, R. Fajar Widiarrachman, Rifki Rahmanda Putra, Fitra Ananta Sujawoto
Format:	Article
Language:	English
Published:	Politeknik Pariwisata NHI Bandung 2025-12-01
Series:	Jurnal Kepariwisataan
Subjects:	Instagram Marketing The Circular Model of SOME Engagement Rate User-generated content Micro-influencers
Online Access:	https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/2171
Tags:	Add Tag No Tags, Be the first to tag this record!