Enhancing Tourism Destination Promotion through Strategic Instagram Engagement

This study explores the performance of the Instagram account @visitkarangsambung using the Circular Model of SOME (Share, Optimize, Manage, Engage). Employing a qualitative case study approach, the research reveals that current management practices are suboptimal in all four model dimensions. Key i...

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Auteurs principaux:	Nurdin Hidayah, Herlan Suherlan, R. Fajar Widiarrachman, Rifki Rahmanda Putra, Fitra Ananta Sujawoto
Format:	Article
Langue:	anglais
Publié:	Politeknik Pariwisata NHI Bandung 2025-12-01
Collection:	Jurnal Kepariwisataan
Sujets:	Instagram Marketing The Circular Model of SOME Engagement Rate User-generated content Micro-influencers
Accès en ligne:	https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/2171
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